Social Science

What is Zeal Research

Zeal Research

A Quantitative Experimental Social Science Research Program

Program Overview

Zeal Research is a quantitative and experimental social science research program that leverages cutting-edge research methodologies such as eye-tracking and reaction time measurements. Widely adopted in the academia, these experimental social science approaches represent scientific, objective, and quantifiable ways to trace, measure, and characterize human cognitive and decision-making processes. At Zeal Research, we enable students to embark on independent social science research projects, guiding them through the intricate process of conducting experiments using human beings as subjects, and helping them to uncover nuanced insights into human cognition and behaviors. This program strives to cultivate research skills and academic writing abilities of students, and to enable them to delve into social problems of their true interests.

Research Fields

Quantitative experiments are extensively used in social science research to precisely quantify and characterize human behaviors. At Zeal Research, our students can explore a diverse array of fields, including psychology, cognitive science, media studies, business and economics. Students will have precious opportunities to explore social topics that really matter to them and conduct their own investigations like a working social scientist.

Psychology

Sample Topics

 

  • Priming effects: Engineering people’s aestheticpreference for “White, Young and Slim”.
  • Why do people like cats?
Cognitive Science

Sample Topics

 

  • What are the impacts of different background sounds on cognitive process.
  • The effects of coffee in cognition and memory，facilitator or obstructer?
Economics & Business

Sample Topics

 

  • Online takeaway ordering: how to grasp consumers?
  • What people are watching during livestreaming selling sessions, the products or the KOLs?
Sociology

Sample Topics

 

  • What are the social strategies for introverted and extroverted people?
  • Person perception: How do we identify an individual’s social identities?
Media Study

Sample Topics

 

  • How do people respond to positive and negative comments?
  • The role of advertisements in social stereotypes.
Education

Sample Topics

 

  • Do multi-media teaching materials really help learners?

  • The impact of background colors on people’s reading efficiency.

Linguistics

Sample Topics

 

  • Do people process poems and prose differently.
  • How does contextual prediction affect people’s reading behaviors.
Social Impact

Sample Topics

 

  • Exploring gender-friendly urban design.

  • Assessing the impact of green packaging on purchasing preference.

Others

Sample Topics

 

  • Analyzing the variances in gaming strategies between “Bronze” and “King” in video game.

  • Map design optimization: how to quickly find where I am.

A Comprehensive Research Experience

Our committed research mentors will guide students through five stages of the Zeal Research program: ideation, core courses, experiment, data analysis, and essay writing. Students will receive systematic training and timely support to complete the challenging task of carrying out an independent social science research project. Students will report their findings in the format of journal research articles, and may use their works for subsequent publication or competition purposes.

Ideation

Brainstorming

Hypothesis Formulation

Background Literature Search

Experiments

Research Proposal

Operation Tutorial

Hands-on Experiment Operation

Core courses

Research Methodologies

Statistical Analysis

Experiment Design

Research Ethics …

Essay Writing

Statistical Analysis

Results Discussion

Academic Writing

Zeal Research Experience

Taking full ownership of an independent social science research project, leveraging cutting-edge experiments to quantify psychological and cognitive processes.

Before attending Zeal Research, I never thought social science could be related to data. However, after conducting experiments, I realized that we can employ more rational and scientific approaches to investigate topics in social science.（Chen.H.H. '22)

Previously, my perception of social science primarily centered around the "social" aspect. However, through this experience, I have gained a deeper understanding of the "science" involved. Rather than relying on anecdotal evidence, I utilized statistical analysis to substantiate my conclusions.（Zhu.Y.C. '22)

Upcoming Programs

The application for Zeal Research 2026 Winter program is open！

2026 Winter Program runs from January to April.

We welcome passionate and curious individuals to join a distinct journey of social science research. Please continue to follow our official WeChat account “Zeal Research” or visit our website for the latest updates.

Please visit Admissions or Apply for more information. If you have any questions, please contact us at contact@augeoedu.com.

LINKS

CONTACT US

  • 6088 Humin Road, Shanghai, China, 200050
  • South Bridge Road #02-06 FookHai Building, Singapore, 058727
  • Email: contact@augeoedu.com
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